Google Ads

Google Ads

The Google Ads System: What Is It and What Does It Do?

Google Ads is the premier ad platform for driving qualified traffic to your website or blog. 

They also provide a range of Google tools that help you gain traffic, manage campaigns, and analyze data from your site. 

The basic premise of the AdWords program is that, when someone searches for a keyword phrase that includes your brand name, AdWords can show them a Google ad on the search results page. 

The ad might appear above or below the search results and then direct them to your site where they can potentially click to visit. 

Google Ads

The goal is for this ad to cause a person to click through to your site, which hopefully leads them to make a purchase or otherwise take some action on your site. Google Ads are very popular in India, so if you are interested in running one, you should know about the top google ads agency in India.

When a user clicks on your ad, your site or blog is called an AdWords ad, “campaign,” or “keyword” landing page. AdWords is a paid advertising service.

There are many types of ads you can show, from standard text ads, image ads, videos, and display ads to landing page ads, eCommerce landing pages, and app landing pages. 

We will be discussing them all as they relate to AdWords.

The two most important keywords in any Google ad campaign are the keywords that you use in the ads themselves. 

These are what will be driving users to click through your ads. As you add your keywords, the keyword match type should be set to broad or phrase. 

The keyword match type tells Google what it should try to find in a user’s search query when it can’t find a direct match for the phrase or word they search for. 

Match type is most commonly used in conjunction with negative keywords to ensure that you are not showing up when someone searches for “porn star,” for example. 

You can also use negative keywords to prevent showing up when someone is searching for your brand, or when someone is searching for the exact same word.

The next step is to review the ad campaign settings. You can see your keywords here:

AdWords offers some advanced features that you may find interesting. If you want to get more specific about how you want your AdWords Google Ads to appear in your search results, or you want to see which keyword phrases are driving the most clicks to your website, you will want to look in the “Keyword Planner”. 

Google Ads

From here, you can click on any of the green line graphs to see how much your click-through rate is doing for each keyword. You can also look at the traffic source and where your target audience is coming from. You will want to review the location settings as well.

There are two places you can use a Google ad. You can use it within your Google Analytics profile. You will need to be signed in with your Google account before being able to view these reports. You can also use AdWords to create ads within Google Analytics, although it is not recommended. 

This will cause some changes in how you view your performance for each campaign. You can manage all your settings and reports from here as well. The “Clicks” tab will allow you to manage your ad copy, and the “Costs” tab will show you how much you have spent on each ad.

If you want to see a preview of your Google Ads before posting them to your website, you can do that here. When you click on an ad preview it will show you a small preview of the ad. You can also save your ad to your desktop or share it on social media.

You can also see what your competitors are doing from here. You will need to sign in to your Google Analytics account to see your competitors’ data.

The final piece to the puzzle is the website itself. If you want to be successful with your AdWords campaign, you will need to be putting in some effort to optimize the landing page. 

If you have a mobile-friendly website and mobile-friendly advertising, you will be getting the majority of your traffic.

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