One of the most popular ways to generate revenue from your online advertising campaigns is using Google Adwords in Toronto. You should be aware of the many different features of this program. These include competitor intelligence, click-through rate, and account history. Understanding these features will help you make the best decision possible.
1: Competitive intelligence in Google Adwords allows you to measure how often your competitors’ ads have been shown on search results pages. This information can be useful when planning your ad strategy. For example, knowing how often your competitors are shown on search results pages can help you determine the most effective keywords and ad groups.
There are several different tools you can use to gather competitor data. Some are free, while others require a monthly subscription. There are also paid tools that you can use to see how successful your competitors are. Some tools, like SpyFu, can show you which keywords your competitors are using and what keywords are profitable for them. They can also give you a peek into their website’s backlinks and search engine optimization efforts.
2: When running Google Adwords campaigns, it’s important to understand your click-through rate. You’ll generally see a higher click-through rate for search ads than for display ads. That’s because search ads are displayed on sites related to the searched keyword. On the other hand, Google’s display network shows ads on websites that aren’t relevant.
The better your ad is placed, the higher your CTR will be. However, it’s important to remember that most companies will pay more to get top spots in search results. Ad copy and headlines also play a role in determining how many people click on your ads. For example, Colors Bridesmaids’ ad states: “Shop our large selection of wedding dresses for bridesmaids.” The ad copy also states: “Four-day shipping and free returns!”
3: You should use the change history feature to track your changes to your Google Adwords account. This feature will show you up to two years’ worth of changes and lets you undo changes if you want to. To use this feature, sign in to your Google Ads account.
The quality score is based on your keyword’s historical CTR and performance. Getting a high-quality score is the main focus of Google Ads account management. It is important to keep an eye on the quality score as this will lower your costs per click and acquisition. Fortunately, Google makes it easy to track quality score in the columns section of your account. You can even name a new column set and save it.